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   Contemporary print mediums and production methods are not reflective of the changing characteristics of nature, and more so the changing relationship between humans and nature. 
       
     
P1030512.jpg
       
     
  How could we strike a balance between conveying consistent information and a recognizable identity with the need for two-dimensional print products to evolve and be participative?
       
     
P1030309.JPG
       
     
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  By creating a generative logo that incorporates user submissions daily, a poster campaign made from screenprinting reclaimed and curated print trash, and wooden "windows" as image creating tools, we were able to inject collateral with active and co-created material.
       
     
P1030442.JPG
       
     
P1030835.JPG
       
     
 We wanted to address signage in a more dynamic way. 
       
     
 How could we utilize our understanding of materials to create signage that could live on and continue to have meaning after the event? 
       
     
P1030550.JPG
       
     
IMG_5232.JPG
       
     
 What natural phenomena (like shadows, growth, etc.) could be harnessed? Could event attendees take a part of the symposium with them?
       
     
event3.jpg
       
     
       
     
       
     
       
     
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What is Ecopoesis? Listen to Brenda Laurel (MFA Design Chair), Leslie Carol Roberts (Professor), and Ted Purves (MFA Fine Art Chair) introduce the concepts and goals of the 3 day Symposium. 

   Contemporary print mediums and production methods are not reflective of the changing characteristics of nature, and more so the changing relationship between humans and nature. 
       
     

Contemporary print mediums and production methods are not reflective of the changing characteristics of nature, and more so the changing relationship between humans and nature. 

P1030512.jpg
       
     
  How could we strike a balance between conveying consistent information and a recognizable identity with the need for two-dimensional print products to evolve and be participative?
       
     

How could we strike a balance between conveying consistent information and a recognizable identity with the need for two-dimensional print products to evolve and be participative?

P1030309.JPG
       
     
P1030321.JPG
       
     
P1030324.JPG
       
     
P1030325.JPG
       
     
P1030329.JPG
       
     
P1030335.JPG
       
     
  By creating a generative logo that incorporates user submissions daily, a poster campaign made from screenprinting reclaimed and curated print trash, and wooden "windows" as image creating tools, we were able to inject collateral with active and co-created material.
       
     

By creating a generative logo that incorporates user submissions daily, a poster campaign made from screenprinting reclaimed and curated print trash, and wooden "windows" as image creating tools, we were able to inject collateral with active and co-created material.

P1030442.JPG
       
     
P1030835.JPG
       
     
 We wanted to address signage in a more dynamic way. 
       
     

We wanted to address signage in a more dynamic way. 

 How could we utilize our understanding of materials to create signage that could live on and continue to have meaning after the event? 
       
     

How could we utilize our understanding of materials to create signage that could live on and continue to have meaning after the event? 

P1030550.JPG
       
     
IMG_5232.JPG
       
     
 What natural phenomena (like shadows, growth, etc.) could be harnessed? Could event attendees take a part of the symposium with them?
       
     

What natural phenomena (like shadows, growth, etc.) could be harnessed? Could event attendees take a part of the symposium with them?

event3.jpg
       
     
       
     
Creating Ecopoesis Part 1

Our campaign videos released in the weeks leading up to the Symposium. We wanted to showcase the process behind the design of the event itself as a means to illustrate the ideas and concepts behind Ecopoesis. Click to watch Part 1...

       
     
Creating Ecopoesis Part 2

... and Part 2!

       
     
The Event: CCA Ecopoesis Symposium 2012

Our last video captured highlights from the Symposium itself. Click to watch how it all came together. You can also view the picture gallery of the event here: http://tinyurl.com/ecopoesis

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